On 2key network, your reputation is calculated based on how considerate and efficient you are when creating or sharing SmartLinks.


2key believes that the overall value your actions bring to the network should translate into a financial reward for you, as it is an integral part of growing the network.


You can earn or lose reputation points as a Referrer or as a Campaign Creator.

You can earn reputation points as a Referrer or as a Campaign Creator


Earning Reputation Points as a Referrer

By sharing SmartLinks. The people who receive a SmartLink from you can:


  • Convert: by performing the desired action (Click, buy, donate). When a conversion is approved, you earn reputation points. When a conversion is rejected (outside of the targeted audience, detected fraudulent behavior) — you lose reputation points.
  • Share further: when a conversion occurs downstream from your sharing activity, you earn or lose reputation points proportionally to the distance between you and the converter.
  • Get feedback: depending on the feedback you received, you earn or lose points.

Earning Reputation Points as a Contractor

Once you publish a SmartLink and share it, the results achieved, and the feedback given by those interacting with your SmartLink will earn or lose your page points as follows:


  • Convert: that is performing the desired action (Click, buy, donate …). When a conversion is approved, you earn reputation points. When a conversion is rejected (outside of the targeted audience, detected fraudulent behavior, rejected KYC) — your page loses reputation points.
  • Get Feedback: depending on the feedback received on your campaigns, your page earns or loses points.